The latest NHS ‘Help Us Help You’ campaign is encouraging people to continue to seek urgent care and treatment during the coronavirus pandemic.

The campaign has been launched in response to concerns that some people are risking their long-term health and their lives by delaying getting treatment due to coronavirus fears.

It provides reassurance that the NHS is still there for patients who need urgent and emergency services for stroke, heart attack, and other potentially fatal conditions – and that measures have been put in place to ensure people can access services safely.

Seeking medical help is one of the four reasons that people can safely leave home, in line with government guidance.

The new public information campaign – including digital adverts, posters and social media featuring NHS staff – aims to persuade people to contact their GP or the 111 service if they have urgent care needs – or 999 in emergencies – and to attend hospital if they are told they should.

The campaign will continue over the coming weeks with messages encouraging people to use other vital services – such as cancer screening and care, maternity appointments and mental health support – as they usually would.

For health advice and information, visit www.nhs.uk.